Opening an AI Agency in the Netherlands After 17 Years in the Corporate Space

Opening an AI Agency in the Netherlands After 17 Years in the Corporate Space

After 17 years in the corporate world, I took the leap to launch an AI agency in the Netherlands—a thrilling pivot that’s proving to be one of the best decisions I’ve ever made. The Dutch market, with its innovation-driven economy and tech-savvy ecosystem, is a goldmine for AI entrepreneurs. Here’s my experience transitioning from corporate life to running an AI agency, and why it’s a game-changer.

Why the Netherlands?

I chose the Netherlands for its vibrant tech scene. Cities like Amsterdam, Utrecht, and Eindhoven are buzzing with startups, and the government’s Digital Gateway to Europe initiative makes it a magnet for AI innovation. With 60% of Dutch businesses already using AI, according to recent studies, I saw huge potential to serve both SMEs and larger firms. The access to talent from top universities like Delft and the supportive policies for startups sealed the deal.

Turning Corporate Experience into an Asset

My 17 years in corporate gave me a unique edge. I’d spent years managing projects, aligning stakeholders, and spotting inefficiencies—skills that translated perfectly to running an AI agency. My industry insights helped me pinpoint where AI could make an impact, like automating logistics for Dutch trade companies or building chatbots to boost customer engagement. My corporate network also became my first client pipeline, connecting me with decision-makers who trusted my track record.

My Journey So Far

• Finding My Niche: I zeroed in on logistics and retail, where AI solutions like predictive maintenance or personalized marketing were in high demand. Helping a local retailer cut inventory costs by 15% with AI analytics was an early win that built momentum.

• Building a Team: I started lean, hiring a small core of data scientists and tapping freelancers for flexibility. The Netherlands’ labor market made it easy to find skilled talent without breaking the bank.

• Navigating the EU AI Act: Compliance was a learning curve. The EU’s AI Act, effective in 2025, requires strict oversight for high-risk AI applications. Partnering with a local legal consultant helped me stay ahead of regulations, especially for healthcare projects.

• Securing Funding: Dutch subsidies like the WBSO R&D tax credit were a lifeline, covering early development costs. Pitching at Amsterdam Tech Week also landed me an angel investor who saw the vision.

• Marketing with Purpose: My corporate background taught me how to speak the language of SMEs. By focusing on quick, measurable wins—like streamlining operations or boosting conversions—I gained traction fast.

Challenges I’ve Faced

Leaving corporate stability was daunting. The first few months brought long hours and cash flow worries. The Dutch market is competitive, with big players and nimble startups vying for clients. But my corporate credibility and tailored solutions helped me stand out, even against giants like Accenture.

Why This Was the Right Move

The global AI market is growing at 37% annually through 2030, and the Netherlands is at the forefront. My corporate experience gave me the confidence to build trust and deliver results. Launching now has positioned me to ride this wave and make a real impact in a thriving ecosystem.